LED TV

The entry-level 4K series is dubbed '6503', and will be available in 43, 50, 55 and 65in versions. All feature Philips' unique Ambilight technology (three-sided on these screens), the company's bespoke 'Saphi' smart interface and 'Pixel Precise Ultra' processing engine, as well as HDR.

Above these four TVs are the '7303' and '7803' models. As well as three-sided Ambilight and HDR, the 7303 series (which comes in the same 43, 50, 55 and 65in screen sizes as the 6503 series) adds DTS-HD Premium audio processing and, even more significantly, the 'P5 Perfect Picture' processing engine that made the 55POS9002 OLED TV such an impressive proposition. These are Android TV-equipped TVs, ready for full Google Assistant interactivity via a firmware upgrade that's hopefully coming in time for the products' launch.

The 7803 series (shown above and available in 49, 55, 65 and 75in versions) is intended as an aesthetic upgrade on the 7303 models - Philips is making much of these TVs' "premium European design" and aluminium finish.

2018's LEDs top out with the '8303' and '8503'. The 8303 TVs (in 49, 55, 65 and 75in versions) feature HDR10+ capability on top of the Ambilight, picture processing, smart interface and audio processing smarts of the lesser ranges, while the 8503 screens (49, 55 and 65in) add a visible audio system in a soundbar-cum-stand arrangement.