But, given the extremely aggressive pricing of a lot of 2017's best OLED TVs, Philips acknowledges that premium LED TVs may cease to be relevant sooner rather than later. Consequently it's concentrating its higher-end efforts on OLED technology.
There will be five Philips OLEDs for 2018. The deeply impressive 55in POS9002 continues, and also becomes available in a 65in version. Inexplicably, Philips has chosen not to shine a little of the 55in model's glory onto its bigger brother - it's dubbed the larger TV 'OLED 873' rather than (the surely more obvious) 65POS9002.
Below there will sit OLED 803, in 55 and 65in versions. At the top of the range is OLED 973 (above). This is a 65in TV that is a) identical to the 65in OLED 873 save for the addition of a 6.1-channel 60-watt 'visible sound system' soundbar/stand, and b) identical, in all but model number, to the 65PUS9603 OLED TV we had our hands on at IFA 2017 in Berlin.
All five OLED TVs feature the P5 engine, three-sided Ambilight, Android TV operating system and Google Assistant potential. They're all supplied with a pair of remote controls, one a full-on QWERTY design of the type Philips has loved for years, the second a swish little wand of minimal buttons (pictured above).
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